Bay Vista is a 98-unit multifamily property operating in a market with naturally high resident turnover. Over a 90-day period, the property experienced 22 move-outs, creating significant leasing pressure during an already slower winter leasing season.
With only one property manager handling all leasing activity, every missed message or delayed response meant a prospect moving on to another property. Leads were coming from multiple sources, including Zillow, Apartments.com, and the property website, often outside of business hours.